Mind Over Mountain Adventure Racing

2011 Official Race Sponsors Updated: Feb 1, 2011
TITLE SPONSOR
	With 66 stores across Canada, ATMOSPHERE is Canada's #1 name in the rapidly growing outdoor sports and recreation sector. We offer a large selection of medium to high-end outdoor products and services, such as: Clothing, footwear, outdoor equipment and accessories. Our banner offers to adventure and travel enthusiasts a variety of products catering to their specific needs - in an exceptional customer service environment. www.atmosphereoutdoor.ca
PRESENTING SPONSOR
	At Merrell, we believe that active people inspire performance products. It's a belief that defines our business, strengthens our brand and reaffirms our commitment to delivering exceptional footwear and apparel. Most of all, it provides us with a better understanding of what you expect from a quality outdoor product. Merrell also believes in encouraging everyone to get outside, from beginner to seasoned pro. And once you're out there, we provide the performance and style to keep you going. Further. Faster. Comfortably. After all, you're the heart and soul of our brand and the inspiration behind our products. It's what we think every Merrell customer deserves.
OFFICIAL MEDIA SPONSORS
	The PEAK is Vancouver's newest radio station playing World Class Rock! It’s time to love your radio again with artists like Metric, Tegan & Sara, Jack Johnson, Dan Mangan, Mumford & Sons, and many more. Plus we are the home of the PEAK Performance Project - discovering new talent in BC.
	Intelligence for your radio. The Zone @ 91-3 is Victoria BC's modern rock radio station. The Zone is programmed LOCALLY. Our DJs are real people who are passionate about the music. We'll answer the phone when you call, play your song, make you laugh and you'll definitely see us out at a concert this weekend.
	The Islands Best Rock 98.9 *Jetfm*. Serving Powell River, Campbell River, and Courtenay. www.jetfm.ca
	Get Out There’s mandate is to encourage people to get fit, active and healthy through participation in amateur sports and outdoor activities. Each issue features a local calendar of sports and outdoor events (covering over 40 different categories) and regionally-targeted articles submitted by local writers on a variety of related topics.
	The Burnaby NOW consistently accomplishes our mission to provide community focused news coverage and promote local business. These efforts, together with our annual Reader's Choice Awards, profiling our reader's opinions of the better local businesses, form the foundation of our promotion and encouragement of the local business scene.
	The Comox Valley Record is just a mouse click away. Your twice-weekly community newspaper is available in print and online. From breaking news to in-depth features that touch us all, the Record online is your community portal to everything that is the Comox Valley.
SERIES SPONSORS
	Real riders understand what it takes. And they will do anything for their sport. We celebrate this passion and spirit in our 2011 Collection. It includes a diverse range of sport-specific and performance eyewear, including urban styles and goggles for mud, rain and snow. And it is inspired by our loyal supporters who, like us, are dedicated to doing what it takes to "Ride for Real" www.ryderseyewear.com
	For a comprehensive and quality selection of adventure racing gear, check out Frontrunners in Nanaimo, Langford, and Victoria. From size 5 to 16 and 2A to 4E we have it all. We have the largest selection of running and walking shoes on Vancouver Island and are constantly expanding to bring new products to our customers. Our Westshore store has recently expanded into the hiking market with quality footwear, clothing, and packs from Salomon, Helly Hansen, The North Face, Montrail, Gregory, and Sierra Designs. www.frontrunners.ca
	BC Bike Race is the brainchild of a passionate group of longtime mountain bike and adventure race professionals based on the west coast of British Columbia. Our love for the spectacular terrain and phenomenal riding on the west coast, coupled with a strong desire to share it with the world, spawned the concept of this epic stage race. And our undying enthusiasm, extensive experience and commitment to nothing less than success has brought it to life.
	At SURFACE Collective we encourage you to think outside the frame. Transform virtually any flat surface into a work of modern art in no time with our removable Wall Tattoos. From edgy urban silhouettes to playful animals, you are sure to find a Surface wall decal to complement every room in your house. An innovative and inexpensive alternative to traditional wall treatments, we have a Wall Tattoo design to meet every taste and budget. Change your space with the season with SURFACE Wall Tattoos. www.surfacecollective.com
STAGE SPONSORS
MOUNTAIN BIKE STAGE SPONSOR	Suárez is a leading company in design, production and commercialization of cycling garments and related sports at a national environment. Likewise, it is one of the best 10 brands at a world level, recognized by its high standards in design, quality, comfort and good service in all its products.
SPIRIT AWARD SPONSOR	No two feet are alike, which is why there is no such thing as one-size-fits-all. Your foot wasn't made flat, so why is almost all footwear made that way? SOLE Footbeds and Sandals mold to fit your unique foot perfectly. Generic insoles and flat footwear simply cannot offer the same level of arch support, control and comfort that SOLE products can.
OFFICIAL BURNABY REFRESHMENT ZONE SPONSOR	Out here on the left coast, we look at life a little differently. We like to keep things really simple, focusing on what’s important and not getting too stressed about all of the “other stuff”. We integrate that attitude into our products. Skeet & Ike's snacks are made with integrity, using high quality organic and natural products that WOW customers. We are creating REAL food backed up with REAL values. www.leftcoastnaturals.com
OFFICIAL CUMBERLAND REFRESHMENT ZONE SPONSOR	Seeds Natural Food Market is a small, full-service Natural Grocery Store in the heart of Historic Cumberland on Vancouver Island. We focus on mostly organic, natural, and locally grown and manufactured food. We have everything you need, all at competitive prices.
OFFICIAL PRINT SPONSOR	Wayside Press The MOMAR uses Wayside Press for the printing of all brochures and rack cards. Great prices and fantastic service! Give Michi Dalby a call for quote on your next job. (604) 836-9355. www.waysidepress.com
COMMUNITY SPONSORS
	The BC Ferries fleet provides service on 25 routes along the coast of British Columbia, Canada. As the primary provider of coastal ferry transportation in the province, BC Ferries recognizes its unique role in the region's economy. From maintaining a constant flow of goods and services, to linking families and friends, to attracting tourists to our many unique destinations, our company is a key participant in the development of coastal communities. www.bcferries.com
	Vancouver Island's best kept secret, the Old House Village Hotel & Spa is set along the Courtenay River and centrally located to shopping, dining, championship golf courses and countless recreational activities. Enjoy everything from kayaking to mountain biking and hiking to skiing Mount Washington Resort. Enjoy dining at the iconic Old House Restaurant, pampering treatments at "Oh Spa", an outdoor heated pool, hot tub and lush historic gardens all for a surprisingly perfect price.
	Challenge by Choice Online adventure racing coaching services by one of Canada's top adventure racers. Jen Segger is a certified personal trainer with an extensive adventure race resume. Get yourself ready for the next MOMAR! www.challengebychoice.ca
	Whether you are travelling for business or pleasure, it is often the little things that make the biggest difference to your feeling of overall comfort and satisfaction. By choosing Sandman Hotel, we will provide you with the extra measure of quality, comfort and personal convenience that you are looking for. With over 40 Hotels, Resorts, Inns and Suites from British Columbia to Quebec, and several more properties under development, Sandman is Canada's fastest-growing, privately-owned hospitality company.
	Personal, Responsive and Friendly Service is What Makes Us "Different" Our driving mission is to provide an excellent customer service experience for all types of cyclists. Drop by any of our locations to judge for yourself and let us know what you think. We commit to support riding, riders and our communities. This community focus means that Different Bikes regularly contributes to local charities, programs and organizations that support health, fitness, safety, and access to sports like cycling.
	Good4U is a range of nutritional products formulated to allow both elite athletes and everyday people to achieve their athletic goals or simply lead a more active lifestyle in a manner that allows them to Live Healthy. The Good4U Sports Nutrition drinks represent 4 key components: • Multiple Vitamins • Electrolytes / Minerals • Amino Acids • Functional Herbs
	Budget Car and Truck Rental is the place go when you need to rent a vehicle for that road trip or a van for your next move. www.budget.com
	Comox Valley Kayaks Longtime kayak supplier and supporter of the MOMAR. Located in Courtenay. www.comoxvalleykayaks.com
	Berg Bikes pledges to offer a wide range of cycling products to people of all abilities. We will strive to make educated choices about eco friendly and fair trade practices in all aspects of the bike building process. Let us custom build your next bike! www.bergbikes.com